Futureproofing Fashion: How MAS Industrialises Digital Transformation
For the full-service apparel tech partner, a lynchpin of the global supply chain, progressively integrating technology into its operations has allowed the company to build strategic capabilities that will support the industry through a historic transition.
New Steps In Commodity AI Image Models, And What They Mean For Fashion
Google’s new AI image generation model delivers consistency in a way that’s so far been reserved for models that had undergone industry and brand-specific fine-tuning and reinforcement, but wider availability is likely to pour fuel on fashion’s deeper ethical and process questions when it comes to AI images.
Authorship In The Age Of Automation
As AI reshapes brand toolkits and voices, content ownership, taste, and creative direction are becoming even more vital.
The Fork In The Road To Fashion’s Future Impact
Sustainability is finding measurable momentum, culturally and commercially, but fast fashion, as a business model and a mindset, is still accelerating at the same time.
Is The AI Curve Actually Cooling?
According to a recent MIT study 95% of AI pilots are not delivering value, and the stock market is not responding well. How universal is the disconnect between hype and ROI? And where should fashion and beauty really be looking for value?
Designed With Data
How fashion could harness the potential of AI in determining what to make, and when, but without compromising its originality.
Living With The Ever Changing Threat Of Tariffs
When trade rules change overnight, planning takes on a different definition, and early investments in building supply-side flexibility are already starting to pay off.
Digital / Cultural No. 1 – Coming Soon
This Autumn, a new downloadable briefing for the wider community of current fashion and beauty professionals, and the incoming generation of hybrid talent and digital decision-makers.
Trust Me, I’m Not Real
AI-generated personas are entering the feed. But in a world of curated illusion, does it matter who, or what, is speaking to us?
Do Fashion And Beauty Want To Risk Wading Into AI Companions?
With AI companion app revenue climbing sharply, and therapy and companionship emerging as some of generative AI’s leading uses amongst consumers, could a “style friend” bring new depth to personalisation?
AI & The Future Of Luxury, Status, Differentiation, And Ownership
As artificial intelligence evolves, luxury fashion faces an identity check.
What Fashion And Beauty Can Teach One Another About Digital Transformation
What fashion and beauty get right, and where they can learn from each other as digital transformation deepens.
The Fashion And Beauty Impact Of China’s Robotics Push
China is investing heavily in ‘embodied robotics’, with a vision for factory floor automation that could offer a practical answer to the ongoing question of supply chain uncertainty.
The AI Outlook With Chelsea Barnes & Chelsea Snyder of Kalypso
We talk to the Senior Manager of Data Science and Digital Transformation, and the Technical Consultant, Retail Industry Expert at Kalypso on how fashion brands can move beyond generative AI hype to build human-centred, data-driven strategies that deliver real business value across the entire product lifecycle.
Payments And World Models – Two Very Different Angles On AI
As The AI Report 2025 showed, AI for fashion and beauty is firmly in its product era, with new applications aimed at real problems big and small. But AI research is still ready to throw curveballs both industries’ way.
The AI Outlook With Julius Harling of Graswald AI
Graswald AI’s Founder & CEO unpacks how generative systems are changing workflows, and where human judgement still matters.
The Impact Of Tariffs On EU Beauty Exports, And The Hunt For Fixes In The Fine Print
A newly-inked EU-U.S. trade deal could complicate the calculus of exporting cosmetics and beauty products to America. Use of the “First Sale” clause might blunt the impact, but also reshape the retail channel mix in the process.
AI In Practice
How menswear brand Perry Ellis refined a structured, smart, and sensitive roll-out of AI.
From Authenticating Users To AI Coding, The Fast-Evolving Responsibilities Of Running A Digital Brand
What fashion can learn from other industries about how digital risks are exposed, and how the contract with consumers should be managed.
The AI Outlook With Maximilien Abadie of Lectra
Lectra’s Deputy CEO on AI’s evolution—and how it’s transforming the entire fashion value chain, from design to sustainability.
The AI Outlook With Jason Wang Of Alvanon
Alvanon’s COO on how AI is quietly transforming fashion’s backend—from fixing sizing and reducing returns to slashing waste and empowering smarter, faster product development at every scale.
Circular Beauty Logistics
The Tech and Ops Stack Behind Take-Back, Refill, and Reuse.
Marketplaces Are Coming Under Scrutiny. What Does That Mean For Fashion’s Ambitions For International Scale?
Marketplace systems have helped brands scale, but scrutiny of how those systems operate is worth watching, particularly for those whose growth depends on mechanics they don’t control.
The AI Outlook With Chad Malley Of Hyland
Hyland’s Global Director of Digital Asset Management Practice on why successful AI adoption is less about hype and more about readiness, realism, and rethinking how we manage content at scale.
Resale Is Rising, But Product Data Could Determine What It’s Really Worth
With the secondary market for fashion growing fast, a new report points to digital product passports as a way to build more trust and visibility – and more value for brands and retailers – into a model that’s already here.
The Untapped Potential Of Upstream AI
While fashion has focused on applying AI around the product, there’s a wider horizon of possibility in employing AI to redesign the most fundamental parts of the product itself.
The Short Game Of Tackling Tariffs Reveals A Longer Game Of More Foundational Change
With margins across categories already thin, the latest mercurial wave of tariffs is asking fashion and beauty brands to really evaluate the tools they have to respond. This means downstream optimisation to start, but also exposes the large panel of upstream levers that may need to be pulled in the longer term.
“Help, Not Hype” – Lessons From A First-Mover In AI
How Stitch Fix sensitively stress-tested AI and found the right balance of people and precision.
Designed to Touch, Built Like Software
Packaging doesn’t look like tech and it definitely doesn’t act like it. But the decisions behind it – design, testing, approval – are starting to follow software-like frameworks.
The Value Of Real In An Age Of Generative Imagery
Against a backdrop of content oversaturation, platform fatigue, and synthetic experimentation, some fashion brands are beginning to reintroduce imperfection as a way to signal what still feels real.
The AI Outlook With Rupert Schiessl Of Bamboo Rose
Bamboo Rose’s Chief Strategy & AI Officer on how retailers are moving from AI as hype to AI as a decision-making engine—transforming the tech stack, automating choices, and redefining the future of merchandising, sourcing, and margin protection.
Two Different Angles On How AI Will Shop, And Whether Retail Is Ready
As OpenAI readies its browser and Perplexity launches theirs, it’s worth asking whether retail is prepared for how AI will browse next.
The Structure Strategy
Can AI impose order on fashion’s chaotic workflows? And does it need to?
The AI Outlook With Ravi Rangan of Centric Software
Centric Software’s CTO on how AI is evolving from speculative promise to tangible business value.
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Launched in 2020, The Interline has quickly become the leading fashion technology and beauty technology magazine and social community for industry professionals. Across our body of editorial features, collaborative stories, fashion technology news, industry-defining reports, our fashion technology podcast, our partnerships with leading fashion industry events, and our growing library of beauty technology analysis we work to further the cause of technology adoption in fashion and beauty.