OpenAI’s Initial Success With A Social AI Video App Demands Some Introspection From Fashion And Beauty
The fact that a new generative video platform from a major AI lab is an IP free-for-all should surprise nobody. The fact that it seems to be overcoming cultural inertia, and that it brings day-one tools for users to model themselves and their friends, asks some more unexpected questions.
Putting Cotton’s Value Chain In Focus
From innovation to sustainability to digital design, cotton’s journey connects the entire industry. A new content channel from CottonWorks highlights how those connections are defining the fabric of fashion today.
Could Software Systems Be Behind A Take-Off Moment For The Secondary Beauty Market?
Cultural momentum has carried the beauty resale story for a decade with no serious adoption, but technology is fast becoming the real hinge point that promises to make the category safe and therefore reinforce the commercial and cultural arguments in its favour.
Why Upstream Specialists Will Be Essential For Distinguishing Quality From Quantity In AI Outputs
According to the World Trade Organisation, AI could massively scale-up global trade in goods and services within fifteen years. But these results would come from discerning the difference between the volume of ‘work’ generated and the actual utility of it – a skillset that lies largely outside consumption markets.
Does Fashion’s Continued Reliance On Fossil Fuels Make It More Fragile?
New investigations into the industry’s upstream energy mix – in synthetic fibres and production – remind us that fossil fuels are not just a blindspot in disclosure, but also a potential point of failure.
If Influencer Marketing And Machines Communicate And Sell Fashion Best, What’s The Outlook For Brand Trust?
Influencer shops, AI concierges, and machine-made campaigns all point to a further decentralisation of selling power in fashion. But without a human as the lynchpin, how will markets decide where to assign trust?
This Week: Invisible Standards, Visible Tech
On the two poles of development, Google is writing the standards for AI transactions while Meta is unveiling the devices that might carry AI into daily life.
Breaking Down Barriers In Fashion
Lectra discusses how siloed systems create setbacks, and the value of integrated data flows.
The New Architecture of Beauty
The growing web of collaborations – from Nvidia with L’Oréal to Microsoft with Estée Lauder – reveals how tech now underpins the way beauty, plans, markets, and delivers.
Generating Is One Thing, Fixing And Implementing Is Another
Although they’re concentrated in the coding domain for now, the rise of the “AI cleanup specialist” is a reminder that generative AI can bring ideas to life, but actually implementing them demands expertise.
What A New Proposal For AI Content Licensing Might Mean For Fashion And Beauty
A new proposed standard for content licensing for AI training and inference, put forward by the publishing sector, could offer a template for beauty and fashion to follow.
The New Arms Race in Lab Testing And Compliance
Navigating Regulatory Compliance with Digital Tools.
Efficiency VS Ethics In Consumer-Facing AI Campaigns
The use of AI in campaign and editorial imagery keeps landing in that space between workflow efficiency and cultural resistance, and the reaction is anything but straightforward.
What If It All Works Out Just Fine?
AI is plagued by distrust, surrounded by data ownership quagmires, and accused of out-of-control hype. But if the problems are palpable, so are the possibilities for radical reinvention. So what might fashion look like if they all came true?
Download: The Real-Time Roadmap
A new downloadable guide to understanding the first wave of fashion’s 3D journey, and surfacing what comes next. From The Interline and Epic Games.
The Age Of Volatility: What Tariffs Reveal About Fashion’s Resilience
It’s been a busy week on the global trade front as tariffs continue to disrupt businesses across the fashion spectrum. With volatility the only constant, and control a scarce commodity, the best brands can do is look inward, steadying themselves through the digital systems built to absorb the shock.
Podcast: Agile Supply Chains And AI Insights With Paul Magel
The Interline hosts Paul Magel, President of CGS, to discuss the 10th Annual BlueCherry State of Supply Chain & Technology Report.
Futureproofing Fashion: How MAS Industrialises Digital Transformation
For the full-service apparel tech partner, a lynchpin of the global supply chain, progressively integrating technology into its operations has allowed the company to build strategic capabilities that will support the industry through a historic transition.
New Steps In Commodity AI Image Models, And What They Mean For Fashion
Google’s new AI image generation model delivers consistency in a way that’s so far been reserved for models that had undergone industry and brand-specific fine-tuning and reinforcement, but wider availability is likely to pour fuel on fashion’s deeper ethical and process questions when it comes to AI images.
Authorship In The Age Of Automation
As AI reshapes brand toolkits and voices, content ownership, taste, and creative direction are becoming even more vital.
The Fork In The Road To Fashion’s Future Impact
Sustainability is finding measurable momentum, culturally and commercially, but fast fashion, as a business model and a mindset, is still accelerating at the same time.
Is The AI Curve Actually Cooling?
According to a recent MIT study 95% of AI pilots are not delivering value, and the stock market is not responding well. How universal is the disconnect between hype and ROI? And where should fashion and beauty really be looking for value?
Designed With Data
How fashion could harness the potential of AI in determining what to make, and when, but without compromising its originality.
Living With The Ever Changing Threat Of Tariffs
When trade rules change overnight, planning takes on a different definition, and early investments in building supply-side flexibility are already starting to pay off.
Trust Me, I’m Not Real
AI-generated personas are entering the feed. But in a world of curated illusion, does it matter who, or what, is speaking to us?
Do Fashion And Beauty Want To Risk Wading Into AI Companions?
With AI companion app revenue climbing sharply, and therapy and companionship emerging as some of generative AI’s leading uses amongst consumers, could a “style friend” bring new depth to personalisation?
AI & The Future Of Luxury, Status, Differentiation, And Ownership
As artificial intelligence evolves, luxury fashion faces an identity check.
What Fashion And Beauty Can Teach One Another About Digital Transformation
What fashion and beauty get right, and where they can learn from each other as digital transformation deepens.
The Fashion And Beauty Impact Of China’s Robotics Push
China is investing heavily in ‘embodied robotics’, with a vision for factory floor automation that could offer a practical answer to the ongoing question of supply chain uncertainty.
The AI Outlook With Chelsea Barnes & Chelsea Snyder of Kalypso
We talk to the Senior Manager of Data Science and Digital Transformation, and the Technical Consultant, Retail Industry Expert at Kalypso on how fashion brands can move beyond generative AI hype to build human-centred, data-driven strategies that deliver real business value across the entire product lifecycle.
Payments And World Models – Two Very Different Angles On AI
As The AI Report 2025 showed, AI for fashion and beauty is firmly in its product era, with new applications aimed at real problems big and small. But AI research is still ready to throw curveballs both industries’ way.
The AI Outlook With Julius Harling of Graswald AI
Graswald AI’s Founder & CEO unpacks how generative systems are changing workflows, and where human judgement still matters.
The Impact Of Tariffs On EU Beauty Exports, And The Hunt For Fixes In The Fine Print
A newly-inked EU-U.S. trade deal could complicate the calculus of exporting cosmetics and beauty products to America. Use of the “First Sale” clause might blunt the impact, but also reshape the retail channel mix in the process.
AI In Practice
How menswear brand Perry Ellis refined a structured, smart, and sensitive roll-out of AI.
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About The Interline
Launched in 2020, The Interline has quickly become the leading fashion technology and beauty technology magazine and social community for industry professionals. Across our body of editorial features, collaborative stories, fashion technology news, industry-defining reports, our fashion technology podcast, our partnerships with leading fashion industry events, and our growing library of beauty technology analysis we work to further the cause of technology adoption in fashion and beauty.