(Re)defining DPC with Mr. Mitsuhiro Shima of Shima Seiki
SHIMA SEIKI’s President on redefining DPC from the factory floor up — and why grounding 3D in yarn, machines, and producible reality is essential to scaling its impact across the fashion supply chain.
Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI
With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation – and to filter the viable and value-creating applications from the rest.
Podcast: The AI Logic And The Business Model Behind Virtual Fit
A strategic discussion about applying AI to one of fashion’s longest-standing technical challenges – and about testing the results through a business model that hits a lot of disruptive beats all at once.
AI-Native Brands Are Inevitable, But Maybe Not In The Way You Think
While AI has obliterated the bar to generating concepts and consumer-facing images, the AI-native brands that outlast the hype cycle will be those that take full advantage of a platform shift to build completely new routes to, and relationships with, consumers.
Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.
As leading brands formalise process excellence, the next competitive edge will come from redesigning how we work — with technology cast as an enabler.
(Re)defining DPC with Jaden Oh of CLO Virtual Fashion Inc.
The Founder of CLO Virtual Fashion on how the 3D asset is evolving from a visual tool into the data-rich backbone of product creation, collaboration, and consumer trust.
DPC Report 2026: Step Inside The 3D Story
An inside perspective on pipelines, process, and advancing the cause of 3D storytelling and content creation, from this year’s fashion cover artist.
Podcast: Preparing eCommerce For The Next Citizens Of The Web
AI agents, agentic browsers, and language models equipped with tools – a new cohort of artificial shoppers could be on the horizon. But can the technology and the incentives scale fast enough to justify the returns for retailers and brands?
Beauty Shouldn’t Build Technology On Top Of A Data Deficit
To deliver next-generation products and experiences, especially AI-enabled or AI-adjacent ones, beauty needs to address any gaps that remain in its product or customer understanding.
Adverts In ChatGPT Probably Aren’t The Watershed Moment, But The Ad Economy Has Still Fixed Its Next Target
The most popular pricing tier of the most popular AI chatbot is becoming ad-supported, but a new company making a cold start is far less likely to change the landscape of fashion and beauty advertising than the under-assault ad tech giant that also runs its own full AI stack.
(Re)defining DPC with Adam Hankin of Gemell
Adam Hankin, Co-Founder of Gemell, on rethinking digital materials from the fibre up.
Driving Sustainability Through 3D Digital Product Creation At Patagonia
More than just a different approach to design and development, 3D has become one of the key levers that industry leaders can pull to align talent, technology, and process innovation to strategic objectives and deeply-held business values. But pulling it the right way can take time.
The Tech Gap No One Talks About: Why Small Manufacturers Deserve Better
A founder’s view from the factory floor on why fashion technology still isn’t being built for the small businesses that are actively trialling and proving out a more ethical direction.
Podcast: Affordability, Domestic Supply Chains, And Sustainability
Ben is joined by Simon Platts, industry veteran and consultant, for a sideways look at the foundational pillars of the fashion business model – and why the time might have come to challenge them.
A New Agentic Shopping Standard Reignites Arguments Around Big Tech’s Tightening Hold On Online Selling
The open source Universal Commerce Protocol promises comprehensive tooling for AI commerce. But should fashion and beauty be wary about so quickly ceding control of a nascent retail channel to tech giants? And will consumers feel the same?
DPC Report 2026: Behind The Brushstrokes
We quiz makeup artist Jack Oliver, who sits on the British Beauty Council, on their inspirations, their workflows, and their pipeline to provide behind the scenes insights into one of our two cover designs for this year’s DPC Report.
Podcast: Debating Digital Change And AI Convergence In 2026
Our first show of the new year brings together two insiders’ perspectives on emerging technology, education, software uptake, and whether 2026 will be the year we see meaningful convergence of AI across it all.
Ten Themes That Will Define The Fashion And Beauty Technology Agenda In 2026
Predicting the evolving attitudes, strategic objectives, and trends that will influence how fashion, beauty, and technology all interact over the course of the coming year.
Better Boards, Better Business
Fashion has become reliant on off-the-shelf tools for vital visual collaboration, but leading brands like Swarovski are showcasing the value of an embedded, extensible, configurable whiteboard architecture that could transform the way industry teams communicate and bring products to market.
Happy Holidays 2025, From The Interline
Seasonal best wishes, from our team to yours. And a look-forward at 2026 content milestones.
2025: The Fashion Technology Rearview
An annual tradition: our team recaps and comments on the stories that defined each month of this year in fashion technology.
AI Shopping Is Done By Brute Force Today, But A Codified Standard Could Change Things In 2026
Holiday shopping numbers show AI playing an assistive role, but the coming year could see some sweeping changes in the readiness of eCommerce platforms for agentic use.
Building A Spatial Brain To Serve Up Digital Twins For The Agentic Web
To differentiate themselves, brands are seeking to put interactive 3D content and experiences in front of consumers at scale. This is placing a new emphasis on accelerating the AI-native toolchain for creating, distributing, automating, and monetising the digital twins at the heart of the next era of engagement.
Digital Product Creation Report 2026 – available now
Exclusive brand stories, cutting-edge process and pipeline profiles, top-flight executive interviews, and frank analysis of the AI-touched future of 3D and digital product creation for fashion and beauty.
In A World Of Vibe-Coding, The Real Vibes That Matter For Consumer-Facing Technology Are Still Cultural
Threading the needle on sloppy AI Christmas ads, metaverse funding cuts, and how perennial digital platforms like Fortnite are holding onto their relevance in fashion and beauty.
Podcast: Forecasting Fashion’s Future Between Now And 2030
With new Euromonitor data and insights to work from, we start to close the year by looking forward at what the next four have in store at a global market and technological level, and how fashion brands are likely to respond.
Thirteen Years On, The Future Of Wearables Still Looks Suspiciously Like Glasses
Google’s 2026 plan for fashion-forward smart glasses is intended to break open a category dominated by Meta, taking us back to the original Google Glass concept from 2012 – just with an injection of AI.
Podcast: Bringing Fashion Week Back To Manchester
How the complicated industrial legacy and unique culture of The Interline’s home city, combined with a new emphasis on technology, made 2025 the right year to resurrect its fashion week.
Beauty Leads Europe’s Innovation Race – Technology Could Be Next
Europe’s beauty sector now ranks among its most advanced industries, where data and modelling guide everything from formulation to production. The stage is set for the next steps in beauty technology.
A Global Manufacturing Slowdown Versus The Resilience Of The World’s Factory
Manufacturing data across major economies shows universally softening demand, but thanks in part to policy and trade decisions that over-emphasised the importance of US exports, China’s trade surplus has nevertheless passed the $1 trillion threshold for the first time.
Homegrown Retail Tech Comes Under Two Kinds Of Scrutiny
Internally-developed brand / retail technology has become sophisticated enough to be treated with the same scrutiny as open-market systems, as the recent Alpha Modus and Temu cases show. What’s next?
Help Map the State of Product Testing in 2025/26
As we navigate a historically unpredictable holiday shopping season, there has never been a stronger mandate to build an advance understanding of how products will perform. Join a survey to share your perspective on the present and the future of product testing.
Is Fashion’s AI Infrastructure Ready For The Holidays?
Seamless frontend experiences hinge on a great deal of back-end complexity across the eCommerce tech estate. Add AI to the mix, and apply seasonal pressure, and the cracks in fashion and beauty’s infrastructure could start to show this year.
Podcast: Making Sense Of The AI Shopping Journey
Consumers are surrounded by chatboxes, all promising proactive, personalised advice on what to buy, and where. But it’s unclear how general purpose AI models really “shop,” how they gather data about products, and how much they really understand user intent. I talk to Maria Belousova, CTO at Daydream, about the technical and cultural components of teaching AI the vocabulary of fashion.
Black Friday 2025: Digital Dominates, And AI Takes Deeper Root
Early numbers point to a digital first weekend for the first big holiday spending event, along with the first signs of where AI is likely to actually fit into the discovery and purchasing journey.
Robots And AI Are Poised To Rearrange General Work. Will The Same Happen In Fashion?
A new McKinsey forecast, delivery bots, and humanoid robots in high-stakes situations together sketch some predictions for the next phase of automation – and its potential impact on fashion’s workflows.
Podcast: What’s The Actual Opportunity For Fashion In Gaming?
We take it as read that fashion and gaming are growing closer together, but what’s the quantifiable value of branded experiences and where do they sit on balance sheets? What’s the outlook for selling cosmetic items? And what does it mean for tightly-controlled brand narratives to live alongside user-generated content?
A Cautious Holiday Season And The New Wave Of AI Shopping Features
New AI features are aiming to streamline the buying journey, though the bigger question is how much confidence shoppers bring into the 2025 US holiday season.
Replay: What Does 2026 Have In Store For Enterprise AI?
Real AI applications in fashion and beauty are gathering momentum, but what’s around the corner? And how prepared are those industries to meet it? A newly-opened webinar replay tackles the big questions.
The Trouble With Trying To Regulate Demand
Europe is stepping up enforcement and legal challenges against fast-fashion platforms, while domestic retailers struggle with the deeper reality of an affordability crisis. In that context, is “fair competition” really the right lever for fashion to pull?
Fashion Technology Analysis
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About The Interline
Launched in 2020, The Interline has quickly become the leading technology magazine and social community for fashion and beauty professionals. Across our body of editorial features, collaborative stories, news, industry-defining reports, our podcast, our partnerships with leading fashion industry events, and our growing library of beauty technology analysis, we work to further the cause of informed technology adoption.